Louisiana Hot Sauce Website

The Louisiana brand aimed to enhance their marketing efforts, starting with a new website build. I contributed to the development of the original site, dividing work between two other developers and myself. Once the main site was complete, I also built the correlating Shopify site, learning and implementing Shopify’s Liquid template language for customizations.

A few years later, I supported the brand’s rebranding efforts by contributing to content strategy and ensuring that all assets, visuals, and branding aligned while keeping the brand fresh. Accessibility was a key focus, with assets and layouts reviewed to meet inclusive design standards, helping the client run successful campaigns that drove traffic and growth across their updated digital presence.

• Original site development: built main website and Shopify store with customizations
• Rebrand strategy & accessibility: aligned assets, visuals, and content to support refreshed brand identity while ensuring inclusive design standards